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    <loc>https://www.emmaashrujones.com/journal/get-out-there-mnf5x</loc>
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    <lastmod>2020-02-20</lastmod>
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    <lastmod>2019-08-21</lastmod>
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    <loc>https://www.emmaashrujones.com/journal/new-hope-in-old-appalachia-s8xn3</loc>
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    <lastmod>2019-08-21</lastmod>
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    <loc>https://www.emmaashrujones.com/about</loc>
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    <lastmod>2025-10-04</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.emmaashrujones.com/coaching</loc>
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    <lastmod>2025-07-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610461526432-FN82XUINP5F7YO79G19V/Sonal_Taank_02.png</image:loc>
      <image:title>Coaching - “Emma put my coaching programme together with such incredible care. It's like she saw me in a way that no-one ever has before. I felt my confidence and ability to look at myself in a kinder way increase a little every day. ”</image:title>
      <image:caption>– Sonal T, Business Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610469745965-Q8373O9IXMC42ZCO39P5/outcomes_graphic.png</image:loc>
      <image:title>Coaching - Outcomes of coaching with me include:</image:title>
      <image:caption>Clarity around questions that might have previously felt foggy A greater sense of what brings you joy The capacity to express and stay with complex emotions, in yourself and others More ease, presence and self-kindness in your life Lasting change: new ways of seeing and being that you carry with you long after the coaching journey ends</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610470476943-AD3Z02CKHCE0GUUNO8QC/Yasmina_Zukan_02.png</image:loc>
      <image:title>Coaching - “Emma’s coaching is insightful and loving. She cares and listens deeply. She holds space with kindness, inclusiveness and generosity, in a way that always helps me see things with more clarity. Whenever we speak, my world expands a little more.”</image:title>
      <image:caption>– Jasmina Z, Consultant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610477456258-QCS68W8B56T5ER20C3QB/opening_graphic.png</image:loc>
      <image:title>Coaching - The Offering</image:title>
      <image:caption>A potent single session to be deeply met exactly where you are. And to feel into your next step forward.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612248062930-WXL79OAEAL03TI4O5DZH/journey_graphic_04.png</image:loc>
      <image:title>Coaching - The Journey</image:title>
      <image:caption>My signature coaching programme tailored uniquely to you, to accompany you through a season of life and step into deep-rooted change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Coaching</image:title>
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    <image:image>
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      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Coaching</image:title>
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  </url>
  <url>
    <loc>https://www.emmaashrujones.com/facilitation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610559717680-06Z72UEW28GXR24OLYZA/Header_02.png</image:loc>
      <image:title>Facilitation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610560182093-6NJL0AML9OYC46G8FR2T/Rob_M.png</image:loc>
      <image:title>Facilitation - “Emma’s strength is in effortlessly getting people to drop their corporate masks and present themselves fully and wholly. As a facilitator, she has a truly impressive ability to get teams to connect with the deeper humanity and potential of their work.”</image:title>
      <image:caption>– Rob McFaul, Co-Founder, Purpose Disruptors and Reclaiming Agency alumnus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612802326966-3BOYHEMLPUXCPV42ER12/fac_image_07.png</image:loc>
      <image:title>Facilitation - To encourage presence and reflection, I apply the following principles:</image:title>
      <image:caption>Deep, present listening: This means no fixing, saving or advising. It is a rare and precious thing to feel truly seen and heard, and to know that nobody will try to jump in. It enables us to hear ourselves into deeper speech and to pay attention to our own innate knowing.  Space for silence: I believe in the idea of treating silence as a member of the group. When we let go of the need to fill the silence, it creates space for us to gather our thoughts. It enables a different kind of conversation, where we speak with greater intention.  A leader in every chair: This is a principle inspired by The Circle Way, that allows all voices to be heard equally, no matter our titles or level of confidence. To foster this quality of listening, I will often bring in a ‘talking piece’ that we use to signify who is speaking in the circle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610561796298-U6RH4MQNVXDLTDY021O9/fac_image_04.png</image:loc>
      <image:title>Facilitation - Over years of this work I have seen the power of facilitation to support in many different contexts, ranging from:</image:title>
      <image:caption>Surfacing fresh creative ideas and opportunities that were previously hidden.  Having courageous conversations in which people (even with very different perspectives) feel their needs have been seen and heard. Gaining deeper clarity around questions that you have been struggling to answer. Creating trust and a sense of community even in a short space of time, which is powerful for any groups who wish to take meaningful action together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612803107615-8IW4ONT12T9FJJJR578D/alana.png</image:loc>
      <image:title>Facilitation - “Emma imbues the space she holds with kindness and sensitivity, whilst creating the conditions that allow you to bring your whole self whether that self is full of joy or sorrow. She is an experienced facilitator who is deeply rooted in her own experience and learning, with an ability to weave spaces that allow the beauty of life to unfold.”</image:title>
      <image:caption>– Alana Bloom, Co-Founder - True Nature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612628243845-FYVUC0VW8D3FTTLTVNR0/emma_ashru_jones_oct_20_rachel_manns_low_res_5.jpg</image:loc>
      <image:title>Facilitation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612628280298-NGLI4TDKKN04PKCI7H1Q/IMG_20181111_114042.jpg</image:loc>
      <image:title>Facilitation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610562790012-CKCQ50LZPP6EEN7WXLPA/IMG-0635.JPG</image:loc>
      <image:title>Facilitation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/contact</loc>
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    <lastmod>2025-10-04</lastmod>
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      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.emmaashrujones.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612802396330-FJLFX0S2GEIE4B03MI2M/collage_eaj_home.png</image:loc>
      <image:title>Home - Hi, I’m Emma.</image:title>
      <image:caption>I’m an Integral Coach, facilitator and strategist. Whether it’s working with individuals or organisations, I create spaces where people can welcome complexity, find clarity and respond with courage. If you’d like to get in touch for an exploratory conversation about working together, I’d be delighted to hear from you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610475622289-LARJ5JCZJ9RH69D7GZA8/jonathan_wise_02.png</image:loc>
      <image:title>Home - “Emma is a guide for our times. With empathy, compassion and humour, Emma enables people to enter a profound space of knowing. Emma gently guides individuals and groups to find answers, understanding they have agency to shape the future their hearts desire.”</image:title>
      <image:caption>Jonathan Wise - Co-Founder, Purpose Disruptors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610475597956-CZ1I4SABUGL1B30A701X/vanessa_faloye_02.png</image:loc>
      <image:title>Home - “Emma is one of the most wise, caring and courageous people I know. Her voice resonates beyond words and concept to facilitate one of the most radically human experiences there is: to be seen and to be heard, and to be held.”</image:title>
      <image:caption>Vanessa Faloye - Director, Held Collective</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1610475576976-5UVVNAJYMMP8IVVA0W9C/neena_sims_02.png</image:loc>
      <image:title>Home - “In Emma’s presence my whole system settles; I'm able to share anything, however tender it may feel. She enables me to look at my issues square-in-the-eye and open up fresh ways of working with them. Emma brings both love and wisdom in abundance - around her I grow.”</image:title>
      <image:caption>Neena Sims - Partner, Thirdspace</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/the-opening</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1613907392187-ZIDKEWKI0P4ISDKLJKIR/rachel_manns_alt.png</image:loc>
      <image:title>The Opening - “It was truly transformational working with Emma. She is incredible at facilitating self-compassion, self-growth and coaxing out solutions already within you to huge obstacles in your life. I had a massive breakthrough with Emma, and it completely changed and enriched my relationship with myself and my new business venture. I got so much out of the coaching, even in a short time together.”</image:title>
      <image:caption>— Rachel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1613907611922-WHLUFU9E823UI8XNKPC6/polly_k.png</image:loc>
      <image:title>The Opening - “ Emma helped me to identify the ways in which I could bring more time for much needed reflection and self care into my life. I’m now able to articulate to people what I need and not to feel guilty about it. It’s been quite a transformative shift for me and something I continue to work on. My time with Emma was very precious and I still value and use what I learnt with her to this day.”</image:title>
      <image:caption>— Polly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1614852362010-ZVYWJRABS2ZDRKBUOWCS/anais_nin_full.png</image:loc>
      <image:title>The Opening</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612626685539-DG9ILDK96QCYHVTMSOZS/footer-logo.png</image:loc>
      <image:title>Strategy - How might we uncover a strategic narrative and step into our purpose as an organisation?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1613731080301-VR424SE59D12738YUP70/mama_sangha_logo.png</image:loc>
      <image:title>Strategy - How might I build a successful business by creating a thriving community?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612249487554-ZIYF08U24PZSM6RAACNY/jodi.png</image:loc>
      <image:title>Strategy - “Working with Emma is a Joy! She has a strong spiritual understanding, which helped bring out the more soulful side of my brand. Her approach brings a unique touch of audacity, authenticity, and care. Emma really cares about the world – and cares about businesses who contribute to creating a better world. She knows what means to make these soulful projects shine."</image:title>
      <image:caption>– Jodi Garrod, Founder - Mama Sangha</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612249738093-3W96C2ZU8I98ZRK7DMHA/jen.png</image:loc>
      <image:title>Strategy - “I am SO glad that we enlisted Emma to help us! We really appreciated how she quickly tuned into our needs and designed, hosted and delivered an approach that suited us perfectly. She brought a unique blend of strategy, participatory process and human-centred design along with her rich mastery in story and narrative building. She was also was a joy to work with and really cared about us and our work.”</image:title>
      <image:caption>– Jen Morgan, CEO - Psychosynthesis Trust</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612249244304-7CITS1S80H2H63H6EHOK/JUSTIN.png</image:loc>
      <image:title>Strategy - “We have a beautiful new website and materials that express our values, commitments and offerings more clearly than ever before. We have together found new language for expressing our work. The presence of Emma's work in our midst is really something of a virtuous circle that keeps renewing us.”</image:title>
      <image:caption>– Justin Wise, Partner - Thirdspace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1612625514061-U7DC23RM3U3C420QYKN6/TS_Logo_Full-BT.png</image:loc>
      <image:title>Strategy - How might our outward brand reflect the inner work we do?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/the-journey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1614852237460-3KP3MG7FFTHGFYAI969P/EAJ_testimonial_meera.png</image:loc>
      <image:title>The Journey - “Emma understood what I could not see in myself - like a fog lifting in front of a mirror. I started to understand my real needs rather than what I thought my needs were. It’s truly wonderful how my whole system - head and heart started to work as one with empathy and clarity. Her open-hearted presence meant I could trust and share anything. ”</image:title>
      <image:caption>— Meera</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1614853698673-O6KEDK9CMGOJRURY306H/wendell_berry_collage-3.png</image:loc>
      <image:title>The Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1613906603044-TESZRUTTO1NY2GGNKEKX/jennifer_alt.png</image:loc>
      <image:title>The Journey - “As someone who used to obsess with the term ‘success’, I now have a new type of mentor. More than any other, Emma has tended to my grief by equipping me to do so from within myself; she gently &amp; respectfully studied my soul and paired it with a basket full of empowering language, practices and stories of wisdom. ”</image:title>
      <image:caption>— Jennifer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/the-offering</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1613908016407-W9X8GFVZ23X3UL5THFTR/brenton_h_alt.png</image:loc>
      <image:title>The Offering - “Emma’s generous, warm and loving presence allowed me to voice what I had been hiding from the world for so long. She has an uncommon approach, which is both poetic and evocative. Our work has opened the door to what seems infinite possibility.”</image:title>
      <image:caption>– Brenton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1613908037997-L4HNFQNL55R9UDVOKINR/sophie_howarth_alt.png</image:loc>
      <image:title>The Offering - “Time expands and space opens up in Emma's presence. She possesses a rare set of qualities: a deep interest in other people's lives, a fearless willingness to tell the truth and an uncompromising commitment to kindness.”</image:title>
      <image:caption>– Sophie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4855187a18e200010af1aa/1614852802239-ABA9J9C1RUEEQ7YKLJLR/hafiz_light_150.png</image:loc>
      <image:title>The Offering</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/offering-booking-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-21</lastmod>
  </url>
  <url>
    <loc>https://www.emmaashrujones.com/offering-gift-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-21</lastmod>
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